Optronix, a part of the GS Group

10Market briefing

Why enterprises are migrating from VMware to Nutanix

Since Broadcom acquired VMware, licensing, pricing and partner changes have pushed a significant share of its ~300,000 customers to re-evaluate. This briefing sets out what changed, what it costs and the credible alternatives, and how Optronix helps you evaluate them, plan the move and execute it, from options appraisal to the racks.

Every figure is sourced from public filings, regulatory submissions or analyst coverage. Sources and important notices are at the end.

Countdown to the end of general support for vSphere 8 on 11 October 2027, on a timeline from the Broadcom acquisition in November 2023. vSphere 8End of general support 375 Days remaining11 Oct 2027 Nov 2023Acquisition Jan 2026VCSP closed Oct 2027End of support Today 74% of the time from acquisition to end of support has passed
Fig. 10 / Countdown to end of support
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  • 800–1,500%VMware price increases reported by European cloud providers to the European Commission
  • ~1,050%Support-cost rise alleged in AT&T's 2024 court filings against Broadcom
  • 2yrs runningNutanix a Leader in Gartner's Distributed Hybrid Infrastructure Magic Quadrant
  • 700+New customers added by Nutanix in a single quarter, most migrating from VMware
  • $61BBroadcom’s acquisition of VMware, completed in November 2023

01What changed under Broadcom

Broadcom completed its $61B acquisition of VMware in November 2023 and moved fast.

Perpetual licences were retired, roughly 200 products were collapsed into a handful of subscription bundles anchored on VMware Cloud Foundation (VCF), and the partner ecosystem was cut back sharply. Each change on its own was manageable. Together, they changed the economics of staying.

  1. Acquisition completes

    Broadcom closes its $61B acquisition of VMware and signals a shift to subscription-only licensing across the portfolio.

  2. Perpetual licences retired

    End of availability for perpetual licences and pay-as-you-go. Around 200 products consolidated into a few bundles; VCF becomes the primary route to most of the ecosystem (vSphere, vSAN, NSX).

  3. AT&T v. Broadcom

    AT&T sues over support contract changes, alleging a proposed ~1,050% support-cost increase, and states in filings that it plans to migrate its ~75,000 VMs off VMware. The suit settles confidentially.

  4. Regulators take notice

    The European Cloud Competition Observatory rates Broadcom “Red: Critical” in three consecutive reports; CISPE members report price rises of 800 to 1,500% to the European Commission.

  5. Partner programme closed

    Broadcom shuts the VMware Cloud Service Provider programme in favour of an invite-only model, reportedly leaving just 19 authorised VMware cloud providers in the US. CISPE files an EU complaint in March 2026.

  6. vSphere 8 end of general support

    The last perpetually licensed release runs out of road. Every VMware customer must choose: subscribe to 9.x, take third-party support, or migrate.

    Decision deadline375 days away

02The commercial impact

The headline figures below are reported and alleged by parties in dispute with Broadcom. They are not audited price data.

But the submissions and court filings themselves are a matter of public record, and they are consistent with what customers describe at renewal.

Reported VMware price increases at renewal
AT&T~1,050% alleged in court filings

CISPE members: 800 to 1,500%, reported to the European CommissionAT&T: ~1,050%, alleged in court filings

$40–50M

AT&T's estimated migration cost

For ~75,000 VMs, and it stated in court filings that it plans to migrate anyway. When exit costs that much and is still preferable, the renewal price speaks for itself.

19

Authorised US cloud providers left

Reportedly remaining after the VCSP partner programme closed in January 2026, down from thousands. Hosting customers are being displaced along with their providers.

3×

“Red: Critical” ratings

ECCO rated Broadcom's conduct Red in three consecutive 2025 reports, warning that its licensing terms breach EU competition law. An advocacy body's view, but a formal, public one.

100%

Subscription, like it or not

Hardest hit: cloud providers, perpetual-licence support renewals, and anyone using a fraction of the VCF bundle but paying for all of it.

Reading the figures

CISPE is in active dispute with Broadcom, and AT&T's ~1,050% was a proposed quote it refused, not a price it paid. Treat them as reported allegations: formally filed, publicly documented and unrebutted in kind.

03Why Nutanix is winning the exits

Nutanix VMware by Broadcom

Plenty of platforms benefit from VMware's troubles, but analysts consistently position Nutanix as the most direct enterprise replacement, and its results are the clearest evidence of where the workloads are going.

Analysts

Analyst validation

A Leader in the 2025 Gartner Magic Quadrant for Distributed Hybrid Infrastructure for the second consecutive year, and described by analysts as the most direct challenger to VMware on feature parity.

Platform

Complete platform

Built-in AHV hypervisor, hyperconverged storage and hybrid cloud management in one stack: a like-for-like VCF replacement with no separate hypervisor licence to pay.

Tooling

A real off-ramp

Nutanix Move, included at no extra cost, migrates VMs from ESXi, Hyper-V, AWS and Azure to AHV with VM data unmodified and intact. Migration friction is what keeps customers in place, and Move reduces it.

Momentum

You would not be first

700+ new customers in a single quarter, most migrating from VMware, and a financially solid, SEC-listed vendor you can plan a decade of infrastructure around.

Your three options at renewal

Every VMware customer faces the same fork before October 2027. We help you weigh it honestly.

  1. Renew with BroadcomZero migration risk, but you accept the new bundle economics. Worth it for deep NSX and VCF estates; negotiate hard either way.
  2. Third-party supportBuys time on vSphere 8 past the support deadline: a bridge, not a destination. No new features, and the decision still waits at the end.
  3. Migrate on your own timetableStart planning now and move before the renewal forces your hand: the option every figure on this page argues for evaluating seriously.

The land grab, quantified

Stated by Nutanix's CEO, April to May 2026: company framing, not independent market sizing.

~300,000 VMware customers (Broadcom base)
~165,000 explicitly targeted by Nutanix
~30,000 current Nutanix customers

Nutanix is deliberately not chasing all of them. It has segmented out roughly half (the smallest accounts and the hyperscale-bound) and is targeting the enterprise middle market.

04The alternatives clients also weigh

Nutanix is not the only exit. The comparison below is the conversation we have with clients, including the option of staying put.

Nutanix AHV / NCI

Best for: a like-for-like enterprise replacement

  • Gartner Leader; the most direct VMware challenger on feature parity
  • Free first-party migration tooling (Move) from ESXi, Hyper-V, AWS and Azure
  • One platform: hypervisor, storage and hybrid cloud management
  • Quote-based pricing: negotiate; not the cheapest on licence cost alone
  • Another single-vendor platform: you swap lock-ins rather than escape them

Stay on VMware (VCF 9)

Best for: deep NSX and VCF estates, change-freeze environments

  • No migration cost or risk; the deepest feature set and ecosystem maturity
  • Broadcom remains a Gartner Leader in the same quadrant
  • Reported renewal increases of 800 to 1,500% in formal EU submissions
  • Full-bundle licensing whether or not you use every component
  • Partner ecosystem reduced to an invite-only shortlist

Hyper-V / Azure Local

Best for: Microsoft-centric estates with an Azure commitment

  • Often already licensed through existing Microsoft agreements
  • Microsoft is the other major commercial Leader in the same quadrant
  • Strongest when the destination is Azure: the strategy comes with it
  • Migration tooling and the HCI story are less turnkey than Nutanix Move

Open source (Proxmox, OpenStack, XCP-ng)

Best for: capable in-house teams, cost-driven estates

  • By far the lowest licence cost, and no vendor lock-in
  • Mature KVM and Xen foundations with active communities
  • The only CISPE member to fully exit VMware needed several months and all 400 employees
  • Enterprise support, ecosystem integrations and tooling are on you

Public cloud

Best for: workloads already earmarked for cloud

  • Removes the on-premises estate, and the hypervisor licence question, entirely
  • Pay-as-you-go elasticity for variable workloads
  • Rarely the answer for a whole estate in a single step
  • Steady-state costs for static workloads often exceed on-premises

Scale Computing

Best for: SMB and edge deployments

  • A lightweight, simple hyperconverged platform
  • A strong fit for branch and edge use cases
  • Not aimed at large enterprise data centre estates

05Comparison at a glance

The same options side by side. Scroll the table sideways on a small screen.

CriterionNutanixStay on VCF 9Hyper-V / Azure LocalProxmox / open sourcePublic cloud
Licensing modelSubscription, quote-basedSubscription bundles, per core (16-core minimum per CPU)Per core, often via an existing Microsoft agreementFree core plus paid support per socketConsumption
Relative licence cost£££££££££££ to ££££ (usage)
Migration effort from VMwareLow: free first-party Move toolingNoneModerateHigh: DIY tooling and processHigh: re-platforming
Enterprise readinessGartner Leader, two years runningGartner LeaderGartner LeaderTeam-dependentProven
HypervisorAHV (included)ESXiHyper-VKVM / XenAbstracted
Key riskNew vendor lock-in; retrainingRenewal price shock; bundle wasteStrategy defaults to AzureInternal effort and support burdenCost drift; data gravity
Watch the dateMove before renewal, not aftervSphere 8 end of support: October 2027Microsoft agreement anniversariesNoneEgress and commitment terms

£ symbols are relative licence-cost indicators only, not quotes. Gartner positions refer to the 2025 Magic Quadrant for Distributed Hybrid Infrastructure, in which Nutanix, Broadcom (VMware) and Microsoft all appear as Leaders.

06What the maths looks like

A worked example using publicly reported US list-price benchmarks, deliberately conservative and clearly labelled.

Real quotes vary enormously with discount, term and bundle; first VMware renewal quotes have reportedly run 2 to 5 times previous spend before negotiation. Treat everything below as arithmetic, not an offer.

Worked scenario: a typical mid-size estate8 hosts × 2 CPUs × 32 cores = 512 licensable cores, ~500 VMs. Annual licence or subscription cost, list-price benchmarks, before discount.
VMware Cloud Foundation 9~$350 per core per year, widely reported list~$179,000full private-cloud bundle
vSphere Foundation (VVF)~$135 per core per year, reported list~$69,000slimmer bundle, less included
Nutanix NCIquote-based; vendor claims a 30 to 60% TCO saving against VCF~$72–125kindicative band from the vendor claim
Proxmox VE support~€115 to €1,060 per socket per year, by tier~€2–17klicence only: excludes the internal effort that dominates real cost

Interactive / Licence cost calculator

Size it to your estate

Drag to match your environment. The same list-price arithmetic as above: indicative only, before any discount or negotiation.

= 512 licensable cores

VCF 9 (list ~$350/core)$179kper year, before discount
VVF (list ~$135/core)$69kper year, before discount
Nutanix indicative band$72k – $125kfrom the vendor-claimed 30 to 60% saving against VCF; actual pricing is quote-based
Indicative 3-year difference vs VCF~$242kmidpoint of the Nutanix band; excludes migration and hardware

This calculator does simple list-price arithmetic. It excludes hardware refresh, migration services, support tiers, training and discounting, all of which materially change the answer. Use it to frame the conversation, then ask us for a real assessment.

07How Optronix gets you there

Platform decisions are made on spreadsheets; migrations happen in racks.

Optronix works on both sides of that line: options appraisal, cost modelling and migration design on the technical side, and staging, cabling and cutover on the physical side. One team, end to end.

  1. 01

    Discover and audit

    Estate surveys, asset registers, and workload and dependency mapping: the technical baseline every good decision starts from.

  2. 02

    Advise and plan

    Independent options appraisal and cost modelling, platform selection support, and move-group planning aligned to your renewal dates.

  3. 03

    Stage and build

    Hardware staging plus hypervisor and cluster build: Nutanix-ready nodes configured and tested before they ship to site.

  4. 04

    Migrate

    VM migration using tooling such as Nutanix Move, alongside the rack, stack and cabling work on the floor.

  5. 05

    Decommission

    Controlled run-down and secure decommissioning of legacy hosts once workloads cut over.

  6. 06

    Support

    Smart hands, managed field services and ongoing technical support across the UK, Europe, the Middle East and beyond.

Facing a VMware renewal

Bring us the renewal quote and the estate inventory.

We will give you a straight read on whether to negotiate, migrate or wait, and what each path costs.

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Sources and important notices

  • Nutanix Q3 FY2026 results: SEC Form 8-K exhibit, May 2026 (revenue, customer additions, guidance).
  • Gartner Magic Quadrant for Distributed Hybrid Infrastructure, September 2025 (via Nutanix press release).
  • ECCO and CISPE reports and submissions to the European Commission, 2025 to 2026 (via The Register and Network World).
  • AT&T v. Broadcom court filings, NY State Supreme Court, 2024 (via Network World and The Register).
  • Broadcom VCSP partner programme notices, January 2026 (via The Register and SDxCentral).
  • TechTarget, SDxCentral and Blocks & Files trade coverage, 2024 to 2026; list-price benchmarks via published licensing guides, 2026.